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ProductVoice
guides your team through the multiple facets of the identification
process.
- Facilitating
product strategy sessions with management and other key
team members
- Conducting product-centric
focus groups with customers, prospects, channel partners,
industry analysts/mavens, and other stakeholders
- Working within
the various stakeholder communities to identify and magnify
both explicit and latent customer requirements
- Performing a
sales “gap analysis”
- Analyzing competitive
offerings and market opportunities
- Creating and
managing customer advisory boards and product user-groups
- Creating formal
product feedback mechanisms, such as product registration
websites, online product opinion surveys, or web-based forums
- Integrating
the ProductVoice philosophy within your corporate culture
Next: DEFINE
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